Edinburgh, Scotland — available for what's next

Chris
Wilkie

I build the systems marketing runs on — the MarTech stack, the data that flows across it, and the automation that lets a lean team do the work of many. Grounded in sixteen years of hands-on marketing.

Case studies Get in touch
16 Years in marketing
6× ARR growth led
3.2 LTV:CAC ratio
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The Instrument Cluster

Operations & technology capability
Ref Discipline Scope Domain
01 MarTech stack & architecture Platform ownership, admin and the integrations that hold it together. Systems
02 Marketing data & governance Hygiene, privacy compliance and data people can actually trust. Data
03 AI & workflow automation Absorbing the repeatable work across the revenue lifecycle. Automation
04 Lead lifecycle & RevOps First touch to renewal, with clean handoffs at every stage. RevOps
05 Cross-system integration Making separate tools behave like one connected machine. Systems
06 Reporting & attribution Turning scattered signals into commercial intelligence. Intelligence
07 Go-to-market & brand Positioning, launches and demand — the craft under the ops. Marketing
08 Team leadership Building functions from one person up, and reporting to the board. Leadership
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Profile

Marketing Operations & Systems

Systems-minded.
Data-grounded.
Built for scale.

I'm Chris Wilkie — I build and run the systems marketing operates on. Over sixteen years I've moved from hands-on marketing into the operational layer beneath it: owning the MarTech stack, keeping data flowing reliably across the tools that touch it, and building the AI-driven automation that lets a small team operate like a much larger one. Most recently I've done this inside a hospitality SaaS through 6× revenue growth.

Build the machine — then make sure it serves the marketing, not the other way round.

I'm a systems thinker first: I care about how data needs to move across and within a stack, how it's governed and kept trustworthy, and how it turns into commercial intelligence people can act on. Data hygiene and privacy compliance aren't box-ticking to me — they're the foundation everything reliable is built on.

But the operations sit under a marketer who has run the full function — brand, go-to-market, demand and lead generation. That combination is the point: I build the machine and I understand the craft it's meant to serve, so automation sharpens the creative work rather than flattening it. Based in Edinburgh. Open to senior marketing operations and systems roles.

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Experience

2025 — Present

Stampede

Head of RevOps & Commercial Intelligence

Own the operational layer beneath marketing — a marketing-operations remit that now extends across RevOps and commercial intelligence. I'm the key admin and operations contact for the major platforms across the commercial function — HubSpot super admin, the support system and the wider marketing tool stack — owning how data flows and stays governed across them. I've built AI-driven automation across the revenue lifecycle, from prospect research and enrichment through content production to customer success, letting a lean team cover work that would normally need several people — and I bring it together into a single commercial-intelligence view that turns scattered data into decisions the team can act on.

Marketing ops Data & governance AI & automation RevOps

Apr 2019 — 2025

Stampede

Head of Growth Marketing

Built and led the marketing function from scratch for a hospitality guest-engagement SaaS — growing the team from one to four, reporting to the CEO and board with ownership of a six-figure budget. Led the business through 6× ARR growth and a full rebrand from BLACKBX to Stampede, repositioning the platform from a modular suite to a unified guest-engagement tool and owning go-to-market for five product launches. Spanned brand and positioning, demand and lead generation, product marketing and events — and began building the bespoke tech stack that the operations remit later grew out of.

Growth strategy Brand & positioning Demand gen Team leadership

Jun 2017 — Apr 2019

Mercedes-Benz of Edinburgh (Eastern Western Group)

Marketing Manager

Promoted to lead dealership marketing — line-managing junior staff and owning strategic campaign planning, event management and business analysis. Sat on the National Retailer Marketing Steering Committee, representing the group at Mercedes-Benz UK head office, and led sponsorships and activations from Heart of Midlothian F.C. to a pop-up with Mercedes-Benz UK at the Royal Highland Show. Planned enthusiast-focused AMG performance experience days attributed to double-digit car sales.

Team leadership Campaigns Events Automotive

Feb 2010 — Jun 2017

Mercedes-Benz of Edinburgh (Eastern Western Group)

Marketing Executive

Established the dealership's digital marketing function from scratch across email, social, website and PPC — including a first-of-its-kind email marketing programme that delivered attributable ROI and was later adopted across the wider Eastern Western Group. Key internal point of contact for Auto Trader and other automotive marketplace platforms.

Digital marketing Email Marketplaces

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Case Study Highlights

Selected work across RevOps, commercial intelligence and growth. Some is measured in hard numbers; the rest in the systems and capability it left behind.

01 / Growth

6× ARR

Six years of compounding growth

Led marketing through 6× ARR growth (28.6% CAGR), sustaining demand generation straight through the pandemic's disruption to the hospitality sector.

Growth Demand gen Resilience

02 / Efficiency

3.2 LTV:CAC

Growth that paid for itself

Built demand and lifecycle for efficiency, not just volume — sustaining a 3.2 LTV:CAC on marketing-attributed deals and a clean, trackable path from first touch to revenue.

Lifecycle Attribution Unit economics

03 / Positioning

6× AOV

Repositioned, and 6× the deal value

Led the full rebrand from BLACKBX to Stampede and the repositioning from a modular suite to a unified platform — realigning pricing and multiplying average order value.

Rebrand Positioning Pricing

04 / Team

1 → 4

A team built and led

Grew Stampede's marketing team from one to four, reporting directly to the CEO and board with ownership of a six-figure marketing budget.

Leadership Hiring Budget

05 / RevOps

End to end

The commercial stack, owned end to end

Took ownership of the tools across the commercial function as key admin contact, integrating the platforms and the AI-driven automation running on top of them — so data flows reliably, and stays governed and compliant, from first touch through to renewal.

MarTech Integration Governance

06 / Intelligence

One view

One view of the commercial picture

Brought data together across the commercial function into a single, trusted view — turning scattered signals into intelligence the team can act on, from pipeline health and lead quality to expansion and retention opportunities.

Data Insight RevOps

07 / Automotive

Group-wide

A repeatable email system

Built Mercedes-Benz of Edinburgh's digital marketing from nothing — and turned the email programme into a repeatable system that was adopted across the wider Eastern Western Group.

Email Systems Rollout

08 / Campaign

20+ partners

“Prep Starts Now”

Built a cross-industry content campaign as lockdown lifted, recruiting 20+ trade bodies, suppliers and outlets behind a sub-brand to help hospitality reopen — seeding partnerships that drove referral sales for years after.

Campaign Partnerships Content

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Approach

Sustainable growth doesn't come from finding the right hack. It comes from building the right system — clear positioning, channels that work together, and the discipline to stay focused when something new is shiny.

It also comes from questioning the assumptions everyone else takes for granted. When I joined a hospitality SaaS running the standard B2B playbook, the assumption was that hospitality buys software like any other business. It doesn't — it's an industry built on trust and relationships, and buys more like a consumer. Reworking the go-to-market around that single insight is what made the deals bigger, and better.

01

Build the system, not the hack

One-off fixes just spread the problem further. Durable output comes from the architecture underneath — connected tools, clean handoffs, fewer places for momentum to die.

02

Trusted data first

Every decision downstream is only as good as the data feeding it. Hygiene, governance and compliance aren't overhead — they're the foundation.

03

Automate the repeatable, protect the craft

AI and automation should absorb the recurring work, freeing people for the creative and strategic thinking machines can't do.

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Reading

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Contact

Let's
talk

Open to senior marketing operations and systems roles — owning the stack, the data and the automation behind how marketing runs. Also happy with conversations that don't have a clear agenda yet.

hello@chriswilkie.com